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You’re Creating, Hustling, and Wearing Every Hat… But You’re Still Missing the Business Structure That Builds Profit.
In “Reel Business” producer, Thada Catalon provides the ultimate business blueprint for emerging filmmakers. There’s no fluff or fillers in this workbook. Instead, it is simply a step-by-step guide that provides the framework to turn your indie film production into a money-making business.
If you are making a feature film, short film, web series, or video content, "Reel Business" provides the strategy that will help set you up for success.
As filmmakers, we like to think of making movies as an art form, but filmmaking is a business at the end of the day. This means every stage of the filmmaking process is a step towards promoting your picture for a return on investment.
Don’t get me wrong, some auteurs, with long pockets, can afford to create a movie for the love of the art. However, most people who invest millions of dollars do it for the possibility of profiting from the art form.
Now, I know that the business aspect is not as sexy as creating stories, being on set, working with actors, editing footage, adding visual effects, or producing musical scores. Nonetheless, it is the most critical aspect of getting a return on investment.
You don’t need another lesson on filmmaking — you need a business blueprint that’s built for filmmakers.
A Workbook That Treats Filmmakers Like CEOs
Inside Reel Business, You’ll Learn How To:
Use checklists and guides to help set up your company and movie production
Incorporate your production company or freelance company
Identify your company's mission and objectives
Select a marketable story idea
Develop a distribution strategy and marketing plan for your production
Learn the procedures for creating the script breakdown, shooting schedule, and budget
Develop a financial plan to raise funding
Implement the steps for developing a business plan and pitch deck
Create an implementation strategy to greenlight your production
Get a list of tools you need to help you facilitate the development process
Leveling Up Your Film Business offers practical information you can put to use immediately. This workbook is beginner-friendly but offers tidbits for all skill levels. I signed up earlier and it's worth every penny. If you're serious about film, this will help you avoid expensive mistakes.
Kitty Breed
You will surely see your movie production crumble if you start from the middle. And, ain’t nobody got time for that! Get the proven STEP-BY-STEP blueprint to launching a profitable video production.
Built By a Filmmaker Who’s Been Exactly Where You Are
Hi, I’m Thada Catalon — screenwriter, producer, and founder of Diversity in Cinema Academy.
I’ve been working professionally in the entertainment industry for nearly two decades. I actually started out in front of the camera as an actress, but my passion for storytelling soon pulled me behind the scenes. That shift led me to produce multiple feature films that have received both national and international distribution on major platforms including Amazon, Tubi, iTunes, Verizon, Comcast, Vudu, Fandango, Revolt TV, and more.
Along the way, I’ve taught screenwriting, mentored creators, and helped countless emerging filmmakers find the clarity they need to build sustainable careers.
And through all of it, I noticed a clear pattern:
Brilliant filmmakers were failing — not because they lacked talent, but because no one ever taught them the business side of filmmaking.
That’s why I created Reel Business: to bridge that gap and give you the same step-by-step framework I used to build real momentum in my own film career.
This workbook helps you turn your creativity into a company, your projects into assets, and your passion into a plan.
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Let’s dive into the CONTENTS
The lessons you will take part in will guide you through the exact components you need to avoid costly mistakes and the essentials you MUST have to operate your production company.
Amber Eswani
They really didn't teach or focus on the business side of production in film school, so thank you so much for making this film production business workbook!
Your book has been very helpful so far and is a great resource for me to get my ideas for a business together.
Daniel Samray
Thank you for your advice and for sharing your insightful knowledge of film marketing. I now have a better understanding of marketing a short film than I did before our conversation. I will now put all your advice and insights into action and hope to market my shorts successfully. I can't thank you enough and recommend anyone struggling with film marketing to get in touch with you.
Sheirah Kay
What I love about the "Leveling Up Your Film Business Workbook" is how thorough and detailed it is with every phase of filmmaking for any and every niche of filmmaking. The questions Thada poses throughout the workbook prompt you to really consider which form of filmmaking you want to pursue. The workbook provides a step-by-step process on the best way to start for beginner filmmakers such as myself and enhance the knowledge and skills of more experienced filmmakers.
You’ve Spent Enough Time Guessing... Now It’s Time to Build
"Why $27 Is a No-Brainer Investment"
Film school teaches you to shoot, edit, and direct. But nobody teaches you the business side: How to register an LLC. Build a budget. Pitch investors. Create a marketing and distribution strategy.
Here's what that education actually costs:
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Top film schools (USC, AFI, NYU): $75,000-$250,000+ for a degree
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Public university film program: $28,000-$92,000 (4 years)
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Producing consultant for filmmakers: $3,000-$10,000
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Trial and error (wasted time & money): Priceless
REEL BUSINESS: $27
You get 195+ pages of actionable frameworks, fillable worksheets, and templates that take you from film idea to funded production. Everything you need for less than a nice dinner.
get instant access
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